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Financial Ratios - Activity Ratios


Activity Ratios 

Measures the amount of resources invested in a company’s collection and inventory management. It determines how well an organization manages materials, inventory, and debt.

  • Inventory turnover ratio

– Number of times a company has sold and replaced inventory during a given period.


– Inventory turnover ratio: Cost of Goods Sold / Average Inventory OR Total Sales / Average Inventory


– Higher number indicates insufficient inventory and strong sales, while a lower number suggest weak sales and excess inventory.

  • Total Asset Turnover Ratio

– Measures the value of a company’s sales or revenues relative to the value of its assets. It can be an indicator of the efficiency with which a company is using its assets to generate revenue.


– Asset turnover ratio: Total Sales / Average Total Assets

Average total assets: (Beginning total assets + ending total assets) / 2


– Higher ratio suggests that the company has a better performance

  • Accounts Receivable Turnover

– Number of times per year that the company is collecting its receivables. Determines an entities ability to collect money from its customers.


– Receivables turnover ratio: Net credit sales / Average accounts receivable

Net credit sales: Sales on credit – Sales returns – Sales Allowances

Average accounts receivable: (Beginning A/R + Ending A/R) / 2

– Higher number suggests that management is doing well with collecting receivables, while a lower number shows a deficiency in the collection process.

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